The simple, sexy truth about how to “get booked” and “sell stuff.”
Lots of people ask me questions like:
“Got any tips on how to land new clients when you’re self-employed?”
“How can I get people to hire me — and build up a big waiting list, like you?”
“How did you sell out your workshop tour so fast? Did you advertise somewhere, or…?”
These are perfectly reasonable questions …
… with a very simple, sexy answer:
Be really good at what you do.
So good, that people can’t help but talk about you.
You don’t need a complicated marketing funnel.
You don’t need to pay big bucks for advertising.
You don’t need to seduce people onto your mailing list.
None of those things are “bad” or “wrong,” of course. If that’s what floats your boat, go for it.
But at the end of the day, all that really matters is… do you create miracles for people, or not?
I am not trying to be self-congratulatory, here, nor do I consider myself to be a “business” expert, by any stretch of the imagination.
But I am speaking from experience. And I can tell you this:
In the early days of my business, I spent a LOT of time fiddling about with “contests” and “scholarships” and “discounts” and “free consultations” and “special offers” and all kinds of riff-raff, in a desperate effort to get booked.
God only knows how many anxious hours I spent, fretting about how to woo clients into my world. (“Why won’t they just hiiiire me already?”)
Looking back, all I can say is this:
Instead of fretting and doing weird marketing-ish gimmicks, I sure wish I had spent all of those hours serving people… creating art… and actually making an effort to become better at my work.
If I had done that, I suspect that my first couple of years of self-employed-ness would have been a lot smoother, a lot more rewarding, and a lot more profitable.
So basically, what I’m saying is this:
Focus on becoming excellent at your craft, whatever your craft may be.
And before long, you will find that you just… start… getting… booked. Naturally.
(How’s that for simple and sexy?)
What’s one thing you could do — today — to become a little good-er at what you do? (So that people can’t help but talk about you?)