Stop making a “sales pitch.” Instead, write your customer a “love letter.”

What if instead of writing a traditional “sales pitch” about your latest product, service, event, project, workshop or offering, you simply wrote your customers… a Love Letter?

Doesn’t that sound a lot nicer for you to write — and nicer for people to read?

I think so.

Here’s a Love Letter template that you can try out.

You can use this type of Love Letter in an email, as a video script, on your website, or however you want. There are 7 parts but, obviously, you don’t have to use all of them. Swirl it up. Change the ordering or the wording. Make it your own.


. . .

1. I want to live in a world where …

To begin your Love Letter, describe the kind of world you want to live in.

For example, if I was writing a Love Letter to describe a new writing workshop that I want to sell tickets for, I might say: “I want to live in a world where websites are clear and brilliant, emails are brief, people can understand one another, and nobody ‘hates’ writing.”

2. It breaks my heart when I see …

Tell your reader what you’re bored of, sick of, saddened by, or frustrated with.

Example: “It breaks my heart when I see mushy, confusing websites, messy sales pitches, and talented people not moving forward with their projects and dreams because they ‘can’t find the right words’ to explain what they’re trying to do.”

3. I want you to have …

Tell your reader what you want her to learn, understand, possess, or be able to do.

Example: “I want you to feel like a clear, confident writer and communicator. I want you to have templates, prompts, and principles that make it easier for you to express yourself, especially when it comes to your mission, cause, or business.”

4. So, I’ve created …

Tell your reader about this awesome thing you’ve created to solve the problems that you’re tired of seeing in the world.

Example: “So, I’ve created a writing workshop for entrepreneurs and it’s happening this summer! Get ready to write, write, write, clearly and powerfully, with me as your coach. Also: get ready for coffee, chocolate, and really amazing food.”

5. Right now, I want you to …

Tell your reader what to do next. Click? Share? Buy? Contact you for more info? What?

Example: “Claim a spot at one of my workshops by doing [whatever you want them to do].”

6. It all begins …

When? Tomorrow? This summer? Tonight? Right now? What’s the start date or timeline?

Example: “Now is the best time to sign up, as seats are filling up fairly fast. See you there!”

7. With all my love …

Your name, here.

. . .

Ta da! That’s it!

One final piece of advice: when you’re inviting people to check out your work, share your work, or buy something, brevity is best.

Try not to overload your reader with a waterfall of ennnnndless text. Less is more.

Remember: you can always do a “click over here for more info!” type of thing if there’s more that you’re dying to say.

Hope you enjoyed this template! Try it out with your clients and customers. I’m sure they’ll appreciate your brevity, sincerity, and non-pushy approach.

Love is always the right approach.