
How'd you like to catapult through a month's worth of minty-fresh copywriting, promotional brainstorming, service re-packaging
& digital story-shaping ... in a single, voltaic day?
Locking down your ideal language doesn't need to be painful, or sluggish. It can be rollicking, riveting ... and rapid.
VELOCITY synthesizes everything I've gleaned from gettin' under the hood of 150+ entrepreneurial empires (micro, medium
& major), wrangling promotional content for public broadcasting luminaries, jamming (in service of) online icons like Danielle LaPorte, Marie Forleo & Gala Darling, crafting copy for an award-winning marketing agency and building my own disco-monk brand identity and voice. I'm bringing my left-brain pragmatism, right-brain poeticism & higher-self sensitivities into the electro-mix—an intensive mash-up of loving advice, laserbeam attention and rapid-fire copywriting. It's kinda like a rave, inside your brain. I recommend taking a day off after our sesh, to rehydrate & recover. (You'll need it, trust me.)
I operate on the principle that no one on earth can do what you do, in precisely the way that you do it.
Also: I believe that channeling entrepreneurial LOVE into unforgettable language does much more than strengthen your brand.
It allows you to remember who you are — and reveal who you're about to become. And that clarity of purpose —
with punchy verbiage to match — elevates everything. Inklings crystalize into missions. Missions meld into businesses.
And businesses unfold into legacies.
With that liberating truth as our lodestar, we'll spend an entire day articulating your excellence, in a way that feels practical,
for YOU. We're gonna sweat. We're gonna swear. We're gonna break a whole lotta "must-do" marketing rules. Dozens of my VELOCITY babies have wept. Two leapt & squealed like toddlers. One took her top off. (Your mileage may vary.)
Here's a play-by-play of the experience:
:: a 2-hour storytelling & self-promotion lightning storm session (usually phone. sometimes Skype. occasionally in-person.)
:: a 5-hour block of focused wordsmithing, right then 'n there (instant gratification is grooooovy)
:: lickedy-split turnaround on 8 - 10 gotta-have copywriting elements (like a supersonic bio, tagline, pitch letter, manifesto, homepage copy, keynote description, opt-in auto-responder & sales page, for starters)
:: a 1-hour copy-review & come-down session, to polish & refine your new promotional language
:: mp3 recordings of our convos—plus a post-session Wrap Kit (full of heart-plucked pros & road-tested tools to bolster your biz)
:: email canoodling & ferocious encouragement for about a week post-session, to hold your hand through the aftershocks
You'll invest $1500 for the package—$500 upon booking (to secure your date), $500 a few days before we jam (to seal the deal), and $500 on the date of your sesh (...and GO time!). Curious about my Karma-Friendly Cancellation Policy? 'Tis right here.
Feeling revved up? The Pre-Velocity PlayBook will give you a jolt of what's to come.
Rowdy? Rumbling? Rarin' to go? I'm currently booking sessions for JUNE 2012 & beyond.
If a full day of strategic wordsmithing sounds like ten birthday parties in a bucket, jump in my inbox. And I'll meet you there.
LOVE x LOVE x LOVE
LaPorte
Forleo
—Marie Forleo, CEO & Founder, Rich, Happy & Hot
Fatunmise
When I took my first peek at what Alex had written, my first response was a mix of loud clapping & celebratory swearing & getting teary. It was so much MORE! than I expected. MORE kapow! MORE clarity! MORE me! It was a complete & total HELL YES!
Watching this big bucket of BOOM come together in one day, reading it all start to finish, and feeling the vibe of what I do in every single word was totally delicious.
I'm not trying to be overly sugary here. Really. But I can't think of a single thing I'd change about the whole shindig. It rocked. Hard."
—Fabeku Fatunmise, Business Awesomizer | Suck Exorcist | Sound Alchemist
Hyatt
By the end of our session, I wanted to marry her (my husband will understand). I couldn't wait to get the new language up on my site. This diva just GOT me.
AND BEST OF ALL, MY NEW SALES PAGE LED TO A SOLD-OUT PROGRAM, IN LESS THAN 24 HOURS. I even had to open up a second class for the spillover, 'cause people were kicking & screaming for more.
Get your VELOCITY on. NOW."
—Susan Hyatt, Master Certified Life Coach & Mind-shifting Mentor for your Body, Business & Life
Armijo
When I read Alexandra's copy for my site, I thought: I JUST DIED IN YOUR ARMS TONIGHT! It was BEYOND what I had expected, and my expectations were high. BY THE THIRD PIECE OF COPY, I WAS NEARLY IN TEARS FROM HAPPINESS. Alex totally got ME.
Alex did more than articulate what I wanted to convey to people—her genius brain sizzled and snapped and literally gifted me with the most beautiful and loving idea to add to my list of services—something so simple and well suited to what I do that I wanted to shout it out to the heavens. Empowering. Actionable. EXPLOSIVE!"
—Aurora Armijo, Portrait Artist & Girl Pop Visionary
Valentine
—Dyana Valentine, Speaker, Group Wrangler & Functional Muse Watch Dyana shout her VELOCITY love from the mountaintops—literally.
Anami
On the day of our VELOCITY session, I WAS LAUGHING OUT LOUD AT HER BRAZEN WIT, AND IN AWE OF HER SKILL. She has a laserbeam insight and gift to extract juicy, succulent and wildly exciting ideas and translate them into your own language. Seriously. I was blown away. Beyond my expectations.
Every time I got an email with new copy, I could feel that she was able to truly dive into the essence of me and my business. In a word? Phenomenal."
—Kim Anami, Life + Intimacy Coach | Creator of The Sexual Savant Salons
Tersigni
The whole experience was stupendously sweet & easy. I got all the language I wanted, in one clean slice of 'my story & service essentials' pie. Sweet with no calories.
I'm feeling like a giddy girl / child / woman with infinite possibilities to reach my peeps and leave my mark & my legacy. Alexandra gets it — and got me, as her client."
—Annette Tersigni, The Yoga Nurse, Creator of Yoga Nursing®, Speaker, Trainer & #1 Amazon Bestselling Author
Pollock
And HOLY SH*T! This woman is truly gifted. She got me. She got my vision. She found exactly the right words to make everything sound & feel like me. I WAS LITERALLY IN AWE. I knew she was amazing from hearing many colleagues sing her praises, but watching her bring my ideas to life was simply incredible. And in such a short period of time? YES!
VELOCITY goes beyond webcopy. This is the kind of language that makes you go, 'Wow — no more excuses. It's time to step up and own the amazingness of what she wrote about me — of who I really am.'
This was the very best money I've ever spent in my business. My only regret is that I didn't do it sooner."
—Stephanie Pollock, Business Activator | Branding Strategist | Leadership Coach
Pitman
I was floored at how well Alex was able to hear what I was saying and transform it into powerful, uplifting words on a page. After reading the copy for my upcoming course, I was like "DAMN! People are going to want to take this!" It reignited my passion for my work — I can't wait to finish creating the course and get it into the world!
I'm feeling like I have a more cohesive vision for my brand and I'm psyched at how positive the message feels. VELOCITY = pure goodness."
—Ashley Pollock, Wellness Educator | Certified Health Coach | Creator of Vixi.com
Sarick
When I started reading the new copy you sent over, I gasped. You understood my vibe, my philosophy, and really listened. And then the copy kept coming and coming! At several points throughout the day, I got tingles down my body or tears in my eyes.
I'm feeling overwhelmed, but with excitement bubbling underneath. The vision is clear and the WAY has been paved — what more could I ask for?"
—Reverend Lisa Sarick, Yoga Instructor | Interfaith Minister | Spiritual Guide
Reid
Now I look like a freaking PANDA with mascara all over my cheeks from wee tears of delirious JOY! You are fanbloodybrilliant and have magically translated what we feel in our hearts and the dreams buzzing in our brains into the most incredible copy I've ever seen. The energy is palpable ... I wanted to get on my running shoes RIGHT THEN!
Julia and I have been jumping up and down and squealing for ten minutes solid. You are the rockingest of rockstars and I cannot thank you enough."
—Shauna Reid, Co-creator & Community Director | Up & Running
Mullins
I was afraid that my VELOCITY session was going to be that way. I tried not to pay too much attention to the wall o' praise because really, is anybody THAT good? Well, YOU are. That good. And I could not be happier. It's all true and then some. I love how you captured me. Your attention to detail made the new language belong to me. You told my story in a way I never could. It was the perfect fit.
Sometimes I wonder if I'm too hard to please, or too critical. You are a shining example that I'm not…I've just been working with the wrong folks."
—DeAnn Mullins, Pharmacist, Diabetes Geek & Founder of WeCare Diabetes Education Program
Meiering
On our big date, you took all of the information I'd given you and transformed it into phrases that so beautifully describe the heart & soul of my business. Unbelievably spot on. And so valuable."
—Mindy Meiering, Life Coach | Social Worker | Founder, Bridges Coaching
Page
I was hoping she could clarify and cook up some stellar word stylin' for my site. The trickiest part was deciding which pieces of prose I needed! I trusted that once we were on the phone, Alexandra would know help me decide. And she did. Period.
For me, the best moment of the day was clarifying what it is I'm helping my clients understand & who those clients are. I love knowing that I've got an audio recording of that conversation, to keep forever. She even transcribed that moment of magic for me. Stellar.
There's still work to be done, and a few strands to untangle, but I'm suddenly seeing my ideal clients everywhere. I'M ON FIRE."
—Amanda Page, Collaborative coach for writers in action | Creator, Bold-Types.com
& Kat Bouchard
When Alex sent over the copy for our 'Work with Us' page, WE REALIZED WE SOUNDED SO GOOD, WE WANTED TO HIRE OURSELVES! We felt that Alex was such an amazing listener, and she captured the essence of who we are and how we wanted to present our business perfectly. THERE WASN'T ANYTHING THAT DIDN'T GET COVERED, BEYOND OUR EXPECTATIONS.
And now, we're feeling very prepared and confidant that our website depicts our fun side and our love of business! We can't wait to get going!"
—Susan Wiggins & Kat Bouchard, Co-founders, The Simple Art Of Business
Briggs
WHEN I STARTED READING THE COPY ALEXANDRA HAD WRITTEN FOR ME, I CRIED...FOR REAL. When she sent me the Manifesto for my business, I cried. When I read it aloud to my husband and teenage son, I cried more. I couldn't get over how beautifully she captured everything that mattered. Every new piece of copy was absolutely just-right. It was very moving...the whole day just moved me.
BY THE END OF THE DAY, I HAD LITERALLY GOTTEN EVERY SINGLE SOLITARY THING I WANTED. I remember thinking, 'how often do you get exactly what you want — all of it, done, finished, complete!' It was a gorgeous, sparkling, deeply satisfying day. Perfection."
—Lisa Claudia Briggs, Intuitive Psychotherapist + Overeating Interventionist | Founder of Intuitive Body
McCullough
I felt guided and safe from the word GO — do you know how hard it is to have that level of trust immediately? The process took on a life of its own life.
When I read the copy Alexandra had written for me, my first thought was: HOLY COW! I WOULD HAVE PAID TRIPLE! Alex nailed the copy, honestly, I FEEL LIKE SHE CHANNELED MY TRUTH, SPUN IT AROUND INTO ITS ENDLESS POSSIBILITY AND THEN HANDED ME MY FUTURE.
Right now, I'm feeling PUMPED, CONFIDENT & ALIVE. I've lined up several meetings with new web designers, scheduled a video shoot, and found a graphic artist who is designing a new t-shirt line for my company. Alex and I had our VELOCITY session on Thursday, I had everything locked down by Friday afternoon. Motivated hardly covers it.
IT WAS SO GOOD AND LIFE-AFFIRMING THAT I JUST BROKE DOWN CRYING BECAUSE I WAS SO GRATEFUL. When someone sees you and gets it, that's powerful stuff."
—Kat McCullough, Founder of Parachute Promise
Parker
ALEXANDRA LISTENED SO INTENTLY AS I EXPLAINED THE PASSION I HAVE FOR MY WORK, AND JUST 'GOT IT'. Before I even got the copy I knew she would nail it, because she was so invested in what I was saying.
My eyes couldn't read fast enough to soak up Alexandra's beautiful words about me, my services and even my life. I'm feeling excited. Energised. Beautiful. Beaming."
—Julie Parker, Self-Love Coach, Clinical Counsellor & Creator of Beautiful You
Clement
—Devon Clement, Founder | Mama’s Best Friend
Blazek
The day of my VELOCITY session felt like Christmas morning plus pre-date jitters, with glitter sprinkled over the top! Reading through the copy Alex wrote, I kept thinking, 'WOW, she gets me!' It was totally beautiful to be witnessed that way. I feel as if she poured awesome-sauce all over me, then sent me into the world guns a blazin'. I LITERALLY CRIED BIG HOT TEARS OF JOY!
I received so much value, and I feel like I have a story to live into. I'm uber excited and grateful!"
—Kerrie Blazek, Pleasure Catalyst & Sleep-over Life Coach
Webb
I've circled back and forth around the same challenges with writing authentic & genuine promotional copy for years. I'VE SPENT TENS OF THOUSANDS ON TRAINING, PROGRAMS AND BOOKS — BUT NOTHING CAME CLOSE TO BRINGING ME TO WHERE I ARRIVED AS I READ THE FIRST PAGE OF COPY ALEXANDRA SENT. I love that I now smile every time I read the words that describe why I do what I do, with intention and purpose. Our VELOCITY session was electrifying, game changing & seriously powerful.
Alexandra — you are a genius. Thank you for doing what you do, thank you for your passion and grace and for making it fun. There's still work to do to maintain my momentum, but this was my giant leap forward."
—Miranda Webb, Wealth Strategist for Women Entrepreneurs | Founder of Smart CEO Women
McCrorey
—Charrise McCrorey, Life & Liberation Coach
Meola
I love Alexandra's smart and funny writing, and I was stoked about discovering how we'd put my business into words.
It was awesome to kick off our VELOCITY session with a nearly 2-hour conversation, and talk about all the things I don't really dig into during my day-to-day business operations. The coolest part was seeing all the info come together and reading over the fat doc that Alexandra sent with all of the language I've been wanting for 7+ years!
I'm so much closer to communicating what I do in a fun way that attracts my ideal clients, new experiences, and the growth I've been wanting. If I had to describe my VELOCITY session in a single word, it would be: ESSENTIAL."
—Christa Meola, Photography Maven & Personal Paparazza
Mathison
I was so excited about crafting my story, and she summed up the essence of what I was trying to communicate in a beautiful, soulful way. I was so impressed by the focus and productivity of the day. We accomplished so much, and I have a better sense of my messaging and my vision for helping women feel positively beautiful and joyful. I WISH I COULD TALK TO ALEX AT LEAST ONCE A WEEK!"
—Dr. Susan Mathison, Creator of PositivelyBeautiful.com & Founder of The Catalyst Medical Center
Jackson Arnold
As my VELOCITY session date crept closer, I wanted fresh homepage copy, a tagline, a new bio, an email opt-in, two program sales pages, a company description, and an invitation to my mailing list to check out my new 1-on-1 consults. Really, was Alexandra going to get it ALL done in a day?! It sounded so out of the realm of what I imagined was possible...
WHEN I READ THE COPY ALEX HAD CRAFTED FOR ME, I WAS BLOWN AWAY, COMPLETELY. LIKE, PERFECT-10 KIND OF COPY. She got me, my voice, my mission and the people I want to serve. Beyond my expectations. And what's more, she helped me to see myself in a new way, too.
I don't think I have ever been more impressed with anyone's performance, brilliance, service and pizzazz. I'm feeling ebullient, excited, energized, enthused…THIS WAS A SUPER-SKYSCRAPER OF AWESOMENESS!"
—Shannon Jackson Arnold, Writer | Teacher | Resourceful Guide for Creative Souls
Leigh
When you shot back my bio, it confirmed what I'd been telling myself for weeks: Alexandra's got this! Revving up to launch my re-branded website & luxe new offerings, I'm feeling romantic, passionate and ready to French Kiss the World with my clients. FIRST CLASS!"
—Tonya Leigh, Master Life Coach, Luxury Travel Maven & Life Seductress
Kull
I had this feeling that my VELOCITY session would be really powerful, and that it could change how I looked at what I do. And you so delivered! Your wizardry with words, the gift of giving someone else language that fits so perfectly is mind blowing.
I loved every minute of it — and I'm feeling more confident, excited, thrilled, and turned {on}! THE NEW LANGUAGE FEELS LIKE NEW CLOTHES THAT SPEAK TO MY SENSES AND MY AESTHETIC. YOU GAVE ME SO MUCH MORE THAN NEW COPY. DELICIOUS!"
—Theres Kull | Sex & Sensuality Coach & Founder, Remember Eden
Lakoš
As Alexandra's copy started rolling into my inbox, I said to myself, "HOT DAMN. YES." I laughed because some of it was so right on, yet I never would have thought of it myself. I REALIZED THIS WAS GOING TO CATAPULT ME AND MY BUSINESS FORWARD TO...WHO KNOWS WHERE? THRILLING.
Right now, I'm feeling polished, clear, calm, and excited to get my website up and running so I can present myself in the best light, attract the right clients, and streamline my biz practices. FANTASMIC!"
—Natasha Lakoš, Graphic Designer & Visual Philosopher
Saussy
Favorite moment of my VELOCITY session? Getting to tell Alex my story. It clarified things for me, and gave me a sense of my voice and mission — which I really needed. Second fav moment? Getting my bio. I think the mark of a successful bio is reading it and feeling like you want to meet and hang out with that person. I read my bio, and all of a sudden totally had the hots for myself!
Our session left me feeling directed, clear, on message, dynamic, capable…and consistent. She nailed it! We nailed it! THIS WAS THE BEST INVESTMENT EVER!"
—Bri Saussy, Spiritual Counselor | Root Magic Ritualist | Self-Inquiry Sorceress
Bell
I was excited before we even began—just making the decision to work with you unleashed a new level of creativity in me! And once our day together was over & done? My self-belief grew 10 sizes! I now have a message that is original, totally me AND pulling me in the direction of the bigger vision I have for my life and biz. This is priceless!
I feel liberated from the corporate speak I had cornered myself into. You gave me permission—and a platform—to be ME."
—Gina Bell, Visibility & Catalyst Marketing Coach for Rebel'preneurs on the Rise
Schroeder
She heard my inarticulate ramblings and found the little nuggets of gold and drew them out into the most amazing story. I’m soaking up the deliciousness of it all...Like a big, long sigh of relief.”
—Andrea Schroeder, Founder | The Creative Magic Academy
Jones
—Tracy Lee Jones, Founder | The Feminine Business Model
Blades
—Nailah Blades, Life Purpose Coach for Visionary Twenty-something Women
Ross
—Maria Ross, Principal & Chief Brand Strategist, Red Slice
Meerbott
—Kelly Meerbott, Transformational Coach for Executive Leaders | Creator of YouLoudAndClear.com
Peters
—Betsy Peters, CEO + Possibility Activator, PossibilityU
Baker
—KC Baker, On-stage + on-camera public speaking coach | Founder, The School for the Well-spoken Woman
Treviño
—Marla Treviño, Founder, The Tasteful Life
Reed
Alexandra took time to really listen to me and get a flavor of who I was, and then she took that information and quickly produced the most amazing, beautiful webcopy for my site along with some ideas for really cool products. Alexandra works fast (I like to say that she is a 'writing machine') and she cranks out a ton of stuff in short order. Her work is top-notch and most importantly — it is unique to the individual.
My site is now going to reflect me — only better. If you want a super-groovy mega-talent to add flair to your writing and fix your site, you need look no further than Alexandra. SHE'S A WORD GODDESS!"
—Theresa Reed, The Tarot Lady
Gartman
—Jackie Gartman, Martha Beck-certified Master Coach, Eternal Optimist & iPad Fanatic
Thompson
—Holli Thompson, Nutritional Coach & Creator of NutritionalStyle.com
Calandrella
—Laura Calandrella, Trilingual Globe-strutter | Social Impact Accelerator
Thorkelson
—Heather Thorkelson, Off-grid Adventurer & Professional Instigator | Creator of REBOOT
Woodland
—Kate Woodland, Founder of Fish Recruiting | Talent Activator | Fashion Faster
Boudreau
Do yourself a favor and get tapped."
—Bridgette Boudreau, CEO of Martha Beck, Inc. | Certified Master Coach | True Blood Fanatic
Mustafa-Julock
She encouraged me beef up my program by synthesizing a bunch of my wild ideas into one solid core program. Then she penned a beautiful description of this program and shared lots of great ideas of how I could spin-off related products. She also rewrote all of my webcopy for my brand-spanking new website and all of my bios. Most importantly, she helped me to articulate who my clients are, what I do for them, and why they should live AUDACIOUSLY! And the response to my upgraded voice has been extraordinary!!!
To sum it up, her VELOCITY Session was hands-down THE BEST BUSINESS INVESTMENT I'VE EVER MADE! I will hire her again and again for as long as she is willing to help me spice up every subsequent launch I have in the future! Thank you, thank you, thank you!"
—Jennie Mustafa-Julock, The Audacity Coach | Speaker & Group Jolter | Aspiring Marathon Runner
Lubell
—Mara Lubell, Creative Director, Works Progress Design
Star Monroe
Alex cut through all the crap and grabbed hold of my diamond and WOW she had made everything in my business sparkle luminously. I've got great taglines, a kick arse pitch, a deep and meaningful manifesto and (something I've been struggling with, like, forever!!) a job title!!!!! So many ideas to propel my business forwards both online and offline. This girl is HOT and fucking ROCKS."
—Goddess Star Monroe, Mentor, Muse & Educator | Creator of How To Be A Woman
Productions
—Erin Wigger & Mat Szwajkos | Co-founders of SWIG Productions | Live Social Media Magicians | Husband 'n Wife Super-duo
Long
—Diana Long, Life Coach | Speaker | Creator of the DreamREAL card game


'If anything, uh, happens to me, Alexandra can finish writing the book.' I trust her that much.
And I know her talent, that well.
If you're looking for sizzling webcopy that lifts your business to the next level, Alexandra's got you covered. And $1500 is a deal for generous, gifted, gold bullion precision.
But what I love about Franz — why I've pointed dozens, if not hundreds of colleagues & clients her way — is that with her, it's always more than. More than copy. More than strategy. More than what you asked for — or expected. With her as your writer-in-arms, it's about remembering who you are — and revealing who you're about to become.
I could go on. I won't. Because we're burning daylight, and Alexandra's calendar fills up early — and fast. Simply put: Work with her and you'll be better for it."
—Danielle LaPorte, Author of The Fire Starter Sessions & Creator of Your Big Beautiful Book Plan