THE EMAIL CLASS with Alexandra Franzen. Because email should feel exciting, not exhausting.

Registration is now closed and will re-open in Spring 2020.


Led by: Alexandra Franzen


As seen in Time, Forbes, Newsweek, HuffPost, Lifehacker, and The Los Angeles Times


Top Copywriter and Communication Consultant, Best-selling Author, Business Owner, and Email Nerd




Back in ye olden days, you’d hear that thrilling ping from your computer (“You’ve got mail!”) and you’d scurry over with bated breath, eager to see what it might be.

But these days? For most people, the magic is gone.

Rather than feeling like a powerful tool, email feels like a tedious chore (at best) and a source of shame and anxiety (at worst).

So many people feel incredibly overwhelmed by email.

It’s time to change this.

Let’s bring excitement, creativity, and fun back into email.


* Online class. Participate from anywhere in the world.

* Why take this class? A few reasons.

* What’s included? Here’s everything you get when you sign up.

* Did you know? This class includes 30 time-saving email templates for business and personal situations, too. So helpful.

* Who is Alexandra? Learn more about the creator of this class.

* How much? See payment options and sign up here.




* Learn how to write strong, effective emails that lead to the results you want.

* Change the way you handle your emails. Tighter systems. Better policies. Less time puttering around in your inbox. More efficiency.

* Shift your attitude about email. No more “inbox shame,” feeling “shackled” to your inbox, or “checking in” way too often. Feel calmer about your inbox. Set healthier limits and boundaries. Reduce screen-time.

* Add more of your personality and creativity into emails. Make email feel like a cool art project–not a boring, life-sucking chore.

* Feel energized when you open your inbox, not exhausted and full of dread!

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Live-streaming video classes with an interactive chat-section. Watch online from anywhere in the world. You can type a message to introduce yourself, ask a question, or say “hi” to fellow students.

Each class runs: 45 minutes.

Each class starts at: 8 am Hawaii / 10 am Pacific / 11 am Mountain / 12 pm Central / 1 pm Eastern / 6 pm London – UK. Here’s a time zone converter.

Can’t attend the class while it’s streaming live? No worries. Watch the recording later, anytime that’s convenient for you. Recordings are yours to keep forever.

Class 1 – Thursday, December 5, 2019 – Welcome, everyone! Intro & how to use your email templates.

Class 2 – Saturday, December 7, 2019 – Writing skills: Fundamentals. How to write strong, effective emails that people feel excited to read.

Class 3 – Wednesday, January 15, 2020 – Writing skills: Going deeper. How to write an “ask” email–an email where you’re asking someone to purchase, enroll, donate, contribute, share, help–“do” something.

Class 4 – Thursday, January 16, 2020 – How to bring more creativity, personality, and artistry into your emails.

Class 5 – Saturday, January 18, 2020 – How to create healthier email habits and boundaries, reduce inbox-time, and spend less time on all of your digital devices.


Each template has a fill-in-the-blank format so you can customize the language to suit your voice, style, or situation.

You’ll receive all 30 templates on December 5, 2019–same day as the first video class.

See the complete list of templates that you get.


Show off your writing skills and win rewards!

Prizes will be awarded for:

– Most creative email
– Most compelling email
– Weirdest/wackiest email
– Best email subject line
– Best email with a surprise twist
– Shortest email (that still conveys a big message)

Prizes include: fancy chocolate, scented candles, cool books, and special treats shipped from Hawaii, like macadamia nuts, Furikake popcorn, and pineapple-shaped cookies. Whoa.

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Here’s a list of all the templates included in The Email Class.

Save tons of time and energy with these templates.

No more staring at a blank screen wondering, “What should I say?!” These templates will get you started–while still providing room for you to add your creativity and personal touch!

Each template has a fill-in-the-blank format so you can customize the language to suit your voice, style, or situation.


– Email to ask your dream client/company to hire you.
– Email to ask a past client to hire you again.
– Email to announce a new project/book/product/service/etc.
– Email to announce an exciting event that you’re organizing.
– Email to announce that you’re raising your rates.
– Email to announce that you’re changing the focus of your work/offering different services.
– Email to follow up with a client who has “disappeared.”
– Email to quit/back away/break up with a client in the kindest way possible.
– Email to apologize for a mistake/rebuild your professional reputation.
– Email to announce a change in your business policies.
– Email to reach out and make an exciting business proposition to someone you know.
– Email to reach out and make an exciting business proposition to someone you don’t know.
– Email to ask if you can interview someone for your project/podcast/blog/book/etc.
– Email to ask a literary agent if they’d be interested in representing you/your book.
– Email to pitch yourself as a speaker at a conference or some other event.
– Email to a local TV station to pitch yourself as a potential on-air guest.
– “Long shot” email to a very busy, very famous, very hard-to-reach person who probably won’t reply—but you never know!


– Email to politely say “no” to someone’s invitation/request.
– Email to support a friend who’s been having a hard time lately.
– Email to a friend who is grieving/going through a major life transition.
– Email to ask a friend for a special favor.
– Email to encourage friends to donate to a great cause/fundraiser.
– Email to friends and family to notify them about a change in your life or career.
– Email to ask friends to help spread the word about a new project.
– Email to reconnect with an old friend or colleague you haven’t seen in awhile.
– Email to introduce a dear friend to someone they ought to meet.
– Email to ask someone to hang out/develop a new friendship with you.
– Email to ask someone if they’d like to go on a date with you.
– Email to someone you’ve dated once or twice saying you’re not interested in continuing.
– Email to apologize to a friend, take responsibility for past actions, and make amends.

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The Email Class
* 5 video classes + 30 email templates
* $295
* Registration is now closed and will re-open in Spring 2020.

The Email Class: Deluxe
* 5 video classes + 30 email templates + professional writing services.
* You’ll send me a list of 5 important emails that you really need–media pitch emails, client emails, product announcements, newsletters for your mailing list–whatever you need most.
* We’ll meet for a quick discussion. Then I’ll write them just for you.
* Beautiful, powerful emails. Done for you and ready to send out!
* $1595
* Registration is now closed and will re-open in Spring 2020.


Send an email (of course! :) to: Thank you!




Alexandra Franzen is a writer based in Hawaii. She has worked as a copywriter, content writer, ghostwriter, editor, and communication consultant for 10+ years, serving companies of all sizes.

She’s the author of several books, including The Checklist Book, So This Is the End: A Love Story (#1 Amazon New Release during its debut week), You’re Going to Survive, 50 Ways to Say You’re Awesome, and a journal for couples called Our Q&A a Day (#1 Amazon bestseller for several consecutive years).

She has written articles for Time, Forbes, Newsweek, HuffPost, and Lifehacker. She has been mentioned in places like The New York Times Small Business Blog, The Los Angeles Times, The Atlantic, USA Today, StyleCaster, BuzzFeed, Brit+Co, and Inc.

She works with clients on a wide range of writing, storytelling, and media projects–including TEDx talks, podcasts, videos, websites, newsletters, proposals, books, and more.

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