lifescripts // what-ifs


Don’t know what to write in your online dating profile? Try this.

      Delving into the world of online dating? Struggling to craft a profile + tell your story — without rambling on for an eternity? Here’s a series of fill-in-the-blank statements to help you craft a witty, playful, not-too-long dating profile. Because brevity is sexy. And love is the best.   . . ….

Still trying to “find your voice” as a writer? Um … That’s not how it works.

      “Life isn’t about finding yourself. Life is about creating yourself.” –George Bernard Shaw   There seems to be a myth percolating through certain parts of the writing world that everyone is born with a naturally amazing + perfectly-formed “writing voice” … … but cruel “society” stomps it out of you, with all…

If you were the BEST in the world at what you do, how would you behave?

    A few years ago, I hopped on a plane + scuttled into a business conference in NYC. While I was there, nervously crossing and uncrossing my legs in the audience, waiting for my mind to be blown + my game to be changed, the conference’s founder, Marie, asked a simple question, onstage:  …

Everything is marketing.

      Over the years, hundreds of smart, passionate people have said to me:   “I love everything about my work! Except marketing.”   I used to feel that way, too. But my whole attitude about marketing shifted when I stopped thinking about it as “separate” from the rest of my work. It’s not….

Don’t “write blog posts” or “launch products.”
Create little miracles.

    Want to make helpful things that people actually want to read, watch, use, buy and share? But … not sure what your people actually need? It’s simple. Ask them:   What would feel like a miracle right now?   That’s it. Ask that question. And listen closely. Maybe your people will say ……