business // acceleration

 

Why I don’t necessarily want to grow “bigger”. (And why it’s OK if you don’t, either.)

      Over the years, dozens of lovely people have said to me…   “So, Alex, when are you going to launch a BIG online program? You’re a natural teacher. You’re so great with words. You could be selling e-courses on writing & communication to tens of thousands, instead of teaching small workshops with…

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Write from a full cup.

      Not every writer wants to be famous, get a book deal, or sell tons of products. Some writers just want to get noticed — and feel helpful. These kinds of writers think & say things like:   “I’m not writing to make money. I don’t necessarily want to get published in big…

10 ways to write blog post titles, headlines & email subject lines that make people go, “whoa!”.

      There’s a reason why there are entire websites & books & even sociological studies devoted to one thing: Naming your baby. OK. Coming up with a title for your latest blog post might not be as emotionally-loaded as coming up with a timeless moniker for your unborn child, but even so… many…

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BEFORE you start writing:

Four practices to help you get focused & clear… and stick to the point.

      There’s a question that comes up at nearly every single workshop that I teach:   “How can I keep my writing focused, clear, effective, purposeful… and stick to the blessed point?”   It’s a great question with an infinite number of possible answers. But basically, it simmers down to this:   Before…

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“I did it!” vs. “It was worth it.” (There’s a difference…)

      Whenever I begin a new project — whether it’s a writing project, a business venture, or a personal challenge (like trying to exercise for an hour every day, for thirty days) — I usually decide on a particular “metric” that, in my mind, equals “success”.   “If I get 1,000 downloads, then…