FEEL. KNOW. DO.
Your new mantra for magnificently easy writing.

 
 

Being an efficient, graceful + persuasive writer isn’t about “talent” or “training.”

It’s about clarifying what kind of effect you want to have on your reader, before you write a single word.

Essentially: it’s about deciding what you want them to feel, know + do.

 
The next time you’re gettin’ ready to write an email / love note / cover letter / business proclamation / just-about-anything, roll your brain through this 3-step formula, first.

Because when you organize your thoughts + crystallize your intentions before you start writing, you’ve already done 90% of the work. The rest is just pure expression, poetry + play.
 

FEEL.

 
How do you want your reader to feel?

Curious? Delighted? Understood?

If you want her to feel curious, you could open with an intriguing “did you know … ?” statement.
If you want her to feel delighted, you could open with a charming compliment, a quote or a song lyric.
If you want her to feel understood, you could open with a quick story from your own life that shows you’ve been there + you get it.

There’s a perfect opening for every emotion. But first, you have to decide what kind of feeling you want to evoke.

KNOW.

 
What do you want your reader to know?

That you’re working on a new project that’s going to be very, very useful for her?
That you’re hosting a dinner party + artistic salon — and she’s invited?
That you love her? Full stop?

Convey the absolute essential information. Which is usually about 10% of the information that you (initially) think is essential.

DO.

 
What do you want your reader to do?

Take action? Breathe deeply? Click-buy-share?
Embark on an adventure? Make a donation? Make a decision?
Call you? Call her mom? Just think about something you’ve said?

The simpler your call-to-action, the better. And remember: your “call” may not always require an immediate “response.”
 

That’s it, friends. FEEL. KNOW. DO. Your new mantra for magnificently easy writing.

Ahhh! Like chilled cucumber-and-lemon water for the mind!

Now — a (happy) challenge: Use the FEEL. KNOW. DO. formula in your very next piece of communication. Report back. Share how it felt (and what happened) for you.

 
XO.

 
 

Comments

This is extremely useful… getting clarity before starting any project is something I have a hell of a time with because I get too excited and spaz out. Thank you!

Mishka
http://heymishka.com

I love this post; this is so helpful!

Just about to work on a blog post & new mailing for the week : I will be chanting this new mantra FEEL KNOW DO!

You rock! Thanks for sharing this.

FEEL. KNOW. DO. Thanks @alex_franzen for my new mantra for “magnificently easy writing”: http://t.co/Ostkgs8wSf #writingtip

So I applied this formula to my “love letters” I’m writing to my peeps… very cool! The words that I chose then became the emotional color palet of the picture I was painting, the specific empowerment towards understanding andgaining in knowledge, and closed with the care and LOVE infused actionables. NICE!

Betsy McDowell on Feb 25, 2013 Reply

Good stuff, Oh Brilliant One! I’m gonna use this template right this minute…or, as soon as I can figure out how I feel about what I know…

xxoo!

I can’t believe the timing! Alexandra, you totally saved my @$$ from making yet another piece of mediocre blah blah training material. Got in touch, flipped out the headers & voila! Now it means something that they will hear. Blessings to you -

This came at the right time! I’m trying to write a cover letter for a job I really want and keep freaking out/overheating on excitement whilst trying to write it. Breathe. Feel. Know. Do. Love it. Thank you!

Sarah on Feb 25, 2013 Reply

This is actually one of the many projects we include in the Brand Building packages for our clients! And it’s oneSuch a critical step for any type of communication – writing, sales copy, visual identity! Thanks for sharing with everyone!

Love this, I’ll think this in front of mind when writing my newletter this afternoon.

yikes-o-rama …. LOVE this :)

Great post – looking forward to trying this out. It’s so true that starting with feelings is powerful – everything follows on from that.

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Your blog posts are so good, I am actually printing them out and putting them into a booklet.

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Love this Alexandra! And it’s the very same concept that I apply to videos and I talk about in VRU! Woohoo!
Love it love it love it.
You made me feel inspired!

xo

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