Feeling ‘invisible’ carries a particular flavor of sadness.
And when you’re a writer, artist, or creative vixen with something to SELL, invisibility is practically synonymous with desperation. Yiiiiikes.
My advice? If you’re struggling to sell your work, take the focus off your ‘sales strategy’ (channels! funnels! upsells! sideswipes! triple lutzes!) for a hot minute … and ask yourself the following question:
What do YOU buy — and WHY?
It’s an illuminating exercise — one that can reshape your whole approach to creation, self-presentation, marketing + sales.
Ready? I’ll start…
I buy things from websites that are elegantly designed, beautiful, striking — awe-inspiring, even.
How’s YOUR aesthetic vibe?
Would YOU buy a product, from your own website or shop?
I buy things from shops (and folks) that friends have recommended.
Do you make it simple for happy customers to spread the gospel? Do you feed them tweetables?
Prompt them for testimonials? Send handwritten ‘thank you’ notes?
I buy things that are EASY TO BUY.
Is your website a whirlwind of bewildering sales options and unnecessary levels, with a tornado of buttons + arrows?
Are you trying to stun-gun your customers into submission, through sheer confusion?
Or — on the flipside — is there NO discernible call-to-action, in the first place?
I buy things that have a philanthropic component.
It just makes me feel good. Period.
I buy things that align with my mission on the planet.
I stand for ecstatic self-expression, precise + powerful communication, and elevated wordsmithery — with a dash of psychedelic funk.
When I buy a piece of jewelry, a notebook, a retreat ticket or even a piece of chocolate, I want it to serve as a tangible symbol of my mission. Most people — unconsciously or consciously — want to find their personal symbols, too.
I buy things that make me feel like (the best possible version of) me.
The grand summary…
Make it beautiful. Make it shareable. Make it EASY (to BUY the dang thing). Make it philanthropic. Make it mission-ary. Make it feel like a portal into a better way of living, working + creating. Make it something YOU’D be proud to own. Above all: make it yours.
Psst. If this post got your wheels a-spinning, you might dig…
And now, a brief word from our sponSOAR . . .
Heidi Decoux of Clear Simple Marketing wants you to make that money, honey.
And she wants to show you three pure + simple marketing steps that — when done consistently — can shape your next offering into a blockbuster hit.
Heidi is a professional organizer turned productivity + marketing consultant, and she’s an efficiency + automation freakazoid. (The HIGHEST of compliments, in my book.)
CLICK HERE to explore Heidi’s FREE on-demand marketing workshop for profit-lovin’ entrepreneurs. And if you like the goods, be sure to scope out her signature program — Up, Running + Profitable — which kicks off on October 2, 2012.
(Word on the street is … she’s got just 10 spots left. And it’s the last session of the year. Chop chop, champ.)